Zero Waste Europe demands urgent action on fashion frenzy

Source: https://www.recycling-magazine.com/2023/09/04/zero-waste-europe-demands-urgent-action-on-fashion-frenzy/

Author: Recycling Magazine

The paper, entitled “A Zero Waste Vision for Fashion” examines the building blocks for a sustainable transition in the fast fashion industry. Central interventions are a ban on the destruction of unsold goods, targets on waste prevention and resource use as well as financial incentives for producers. The global shift from a linear economy to a circular one has long been touted as the answer to combat the overconsumption of precious natural resources. However, addressing this challenge also requires an overall reduction of material use. Policymakers must recognise major polluters’ market influence and move beyond blaming consumer choices.