Author: Justin Worland
Whenever I order food for delivery, I play a little game to guess how many sets of cutlery the restaurant will provide with my meal. Sometimes restaurants will throw in two, three, or four sets for just one order. But I rarely need any cutlery at all, and the waste goes in the trash or collects dust in a kitchen drawer. Researchers working with Chinese technology conglomerate Alibaba tried a simple fix to this pervasive problem. Instead of just wastefully doling out cutlery sets, the company required food-delivery customers in select cities in China to pick how many sets of cutlery they wanted to receive.