Author: Marissa Heffernan
The Federal Trade Commission requested comments on its revisions to the Green Guides and got 850 responses, with many calling for a crackdown on deceptive claims and better definitions of key terms. The decade-old Guides for the Use of Environmental Marketing Claims, otherwise known as the Green Guides, cover recycling, compostability, ozone impacts, carbon offsets, the use of healthy ingredients, claims about general environmental benefits, manufacturing with renewable energy, and more. When it comes to recycling, they discuss when and how marketers should make claims about recyclability and recycled content.